My Sales-opic Problem
My 23-year corporate sales track record sometimes gets me in trouble.
More than once I’ve been accused of being sales-opic (as in ‘myopic’) when asking: “what will this do for sales?” or “what will sales think of that?” Our marketing clients know what I’m talking about. (even my wife knows—and laments…)
Given my hang-up, several key clients leaned on me, not for marketing help, but for sales advice, strategy and sales tools. As a result, I saw an opportunity to further develop the "E"xecution portion of our signature WAVE strategy process.
My Execution Tool Hunt
Knowing that great execution requires great tools, I began a hunt (I engaged my sales-opic sense). My years of strategy work made one thing clear—if no two strategies are the same, any great sales and marketing tool had to be highly flexible.
My 2nd Confession
What does this mean? Brand Imaginations is still about sales and marketing strategy. The WAVE strategy process is still alive and well. We simply now offer a remarkably flexible, sales and marketing execution tool.
If you'd like more info, email me at info@brandimaginations.com or give me a call at 801-414-1102.
Best Regards,
Bruce Brand
President